18 máximas que servem de norte ao meu novo livro

•We respond to material conditions with our imagination;

•Imagination is grounded in material conditions;

•Material conditions are shaped by imagination actualized in discourse;

•We imagine our responses to material conditions before we actualize them;
•We think and act according to a conceptual system we also imagine;

•We do not imagine things out of the blue, but from our experience and our language;

•Our language and our conceptual systems are metaphorically grounded;

•The analysis of metaphors provides us with the closest of readings;

•We do not have to stick all the time to close reading or contextualizing;

•We should be able to alternate between reading from up close and taking a few steps back to get a sense of context;

•To think through metaphors is to think by analogy [explicit or implicit];

•Analogies also set comparisons and contrasts between the old and the new;

•New conditions and experiences demand that we imagine new metaphors;

•Old metaphors don’t die just because the conditions that created them no longer exist;

•Metaphors, old and new, structure and re-structure our discourse;

•Discourse is actualized in political action, including policy;

•The way we act and the way we conceive of things never coincide perfectly;

•We always say less and say more than what we meant to utter.